Descripción
Dr. Primitivo Roig is the author of the best book about dental practice management ever written. Based on the concept of Slow Dentistry, which he himself created and developed, we feel certain that what we’ve edited is destined to become a bestseller: a reference book for dentists around the world.In the world of marketing and digital communication, if you want to maintain an effective human relationship with your patients you need to work with a philosophy that puts your service to the patient in the middle of the field. The dentist plays in a crowded scenario where patients and his team need to find the right place. Human relationships are a big part of the game. Having some good advices in putting together the pieces of this complex puzzle is very helpful.If you want to compete successfully in this scenario that is expanding worldwide, you need to improve the service of your office with a 360-degree approach. You will find some of the concepts illustrated in this book not only interesting but necessary.
SUMMARY VOLUME 1:
SECTION 1. How It All Started:
The Problem
• Mass Economy
• The Harried Dentist
The Solution
• The Cult of Calmness
• A Change of Focus in Education
A New Movement
• Practical Applications of the Slow Movement
• Slow Medicine
• Slow Dentistry
Slow Reflection. The Pleasure of Doing Things Well
SECTION 2. The Slow Approach
The Evolution of Dentistry
• A Revolution in Concept
• What, Why, How, and What For
• Focus on the Patient
Getting Started with the Slow Approach
• From Philosophy to Method
• Basic Principles
The Advantages of Slow Dentistry
• Advantages for Professionals
• Advantages for Patients
Slow Reflection. Management, Quality of Care, and Technology Come Together for Our Patients
SECTION 3. The Importance of Balance
Choosing the Best Option
• More vs. Less
• Balanced Quality
• Fast vs. Slow
Dentistry, in Just the Right Measure
• Complete Dentistry
• Patient Profiles
• For the Responsible Use of Technology
Adequate Treatment
• The Value of Prevention
• Natural Teeth vs. Implants
• Overtreatment vs. Undertreatment
Slow Reflection. Esthetic Dental Treatment: When Less is More
SECTION 4. Living and Practicing Slow
An Ideal Plan
• Setting an Example
• A Game Plan
Completing Tasks
• Personal Organization
• Ultra-productivity
Professional Success
• The Competition
• A Value Proposition Formula
• Achieving Success
Slow Reflection. Digital Technology is an Advantage… if We Have Good Management First
SUMMARY VOLUME 2:
SECTION 1. Dental Practice Management
An Introduction to Practice Management
The Importance of Management
Management Functions
A Change in Mindset
The Dental Practice as a Business
Vision, Mission, and Values
Business Ethics in Dentistry
The Dental Practice and Its Environment
Market Study
Demand Analysis
SECTION 2. Organization and Quality
Objective Planning
Creating an Objective Plan
The Business Plan
Information Management
Time Management
Organizing the Schedule
Factors that Influence Time Management
Quality Management
The Concept of “Total Quality”
Non-Quality Costs
SECTION 3. Basic Finances
A Dental Practice’s Performance
Profitability
Purchases and Investments
Accounting in Dentistry
Account Management
Costs
Economic and Financial Control
Financial Budget
Establishing Fees
SECTION 4. Dental Practice Marketing
Marketing in the Dental Profession
Internal and External Marketing
Brand Value
The Practice as a Marketing Element
Marketing Plan
The Marketing Mix
Advertising
Online Marketing
The Website
Engagement in Social Networks
INTRODUCTION TO ELEMENT III
SECTION 1. Management Skills for Dentists
The Dentist as Business Person
The Practice Director
The Basic Functions of the Business Person
The Dentist as Leader
Basic Qualities and Functions
Leadership vs. Management
Organization and Delegation
Personal Organization
Power vs. Authority
Section 2. Human Resources Management
Organizational Structure
The Value of People
Team Selection and Training
Hierarchy of a Dental Practice
Chain of Command
Employee Duties
Human Resources Policy
Company Handbook
Conduct Codes
SECTION 3. Creating a Successful Team
Team Social Skills
Emotional Intelligence
A Positive Attitude
Maintaining the Team
The Value of Talent
Make Your Team Loyal
Motivating Team Members
Happiness in the Workplace
Reaching Objectives
SECTION 4. Teamwork
Team Spirit
The Basic Principles of Teamwork
Empowerment
Team Communication
Internal Communication
Staff Meetings
Ongoing Team Improvement
Conflict Resolution
Team Maturity
INTRODUCTION TO ELEMENT IV
SECTION 1. Patient Services
Dental Patients
Patient or Client?
Purchasing Dental Services
Patient Communication
Elements of Communication
Communication Barriers
Communicate Successfully
An Even Exchange
Phases in the Consumption Process
Patient Services
SECTION 2. Initial Consultation
First Time Ever in the Office
First Impressions
ABC1 Protocol
The Last Visit
Diagnosis and Treatment Plan
Diagnostic Value
Treatment Plan
Treatment Proposal
Presenting Treatment Successfully
Selling Without Actually Trying to
Visual Aids
The Goal is a “Yes”
SECTION 3. Patient Satisfaction Management
The Formula for Patient Satisfaction
Our Patients’ Expectations
Patient Opinion
Dissatisfied Patients
Complaints and Claims
Conflict Resolution
From Dissatisfied to Satisfied
Word-of-Mouth
Patient Satisfaction, Loyalty, and Retention
SECTION 4. Patient Retention
True Retention
Aftermarketing
The Value of Patient Retention
Retained Patients
From Satisfied to Retained
Promoter, Referrer, Advocate
Retention Protocol
The Recall System
Keys for Retaining Patients